Does good poker play finish last?

I keep finding myself asking this question, poket Aces pre-flop all get called by Q-3 off suit and out of position and Q-3 hits two pairs on the river..I know there are many prevailing circumtances in poker like the stages of a tournament, chip sizes ect but I keep finding "cow-boy" style poker play seems to come off more often than sensible poker play.

I myself have palyed in a wild "cow-boy" style and have made winning hands with very bad poket cards.

So again I ask, does good poker lay finish last?